PRINCESS CRUISES

From its modest beginnings in 1965 with a single ship cruising to Mexico, Princess has grown to become one of the premiere cruise lines in the world. Today, its fleet carries more than a million passengers each year to more worldwide destinations than any other major line. Considered one of the most recognized cruise lines in the world, Princess Cruises was catapulted to stardom in 1977 when Pacific Princess was cast in a starring role on a new television show called "The Love Boat." The weekly series, which introduced millions of viewers to the still-new concept of a sea-going vacation, was an instant hit and both the company name and its seawitch logo have remained synonymous with cruising ever since.

Affordable Luxury and an Abundance of Balconies

In addition to incorporating a wide range of choices, vessels in the Princess fleet are specifically designed to provide the ultimate in affordable luxury, with an emphasis on "big ship choice with small ship feel." No matter the size of the ship, public spaces are designed to feel intimate and are decorated in a contemporary style, allowing passengers to enjoy themselves in an informal, relaxed onboard atmosphere that mirrors today's lifestyles.

The company has also long been the leader in building ships specifically designed to accommodate an extensive number of the most sought-after shipboard luxury -- the private balcony. In the mid-1980s Princess pioneered the concept of the affordable veranda, once an exclusive feature incorporated in only the most expensive suites. Today, Princess' fleet offers one of the highest percentages of balcony cabins in the industry, across all cabin categories.

The physical design and decor of the ships, coupled with Princess' hallmark service excellence, creates an onboard atmosphere of relaxed luxury in which passengers can enjoy their perfect vacation experience.