Assistant Manager – Employee Engagement & Branding

• As the Assistant Manager / Sr. Executive – Employee Engagement & Branding, you will play a pivotal role in strengthening our employer brand, enhancing employee experience, and driving engagement initiatives that shape a positive workplace culture. While your primary focus will be on employee engagement and employer branding, you will also provide support in hiring activities when needed, ensuring a seamless and consistent candidate experience. By combining creativity, strategic thinking, and people-first leadership, this role helps build a high-performing, inspired workforce and positions Holiday Tours as an employer of choice.

• Develop and execute employer branding campaigns that position Holiday Tours as a leading employer.
• Strengthen digital and social media presence with engaging, authentic storytelling that reflects company culture and values.
• Partner with the recruitment team on branding initiatives that attract top talent.

2. Employee Engagement:

• Design and implement engagement initiatives that enhance motivation, collaboration, and retention.
• Drive recognition programs, cultural activities, and wellness initiatives to elevate employee experience.
• Gather and analyze employee feedback to refine engagement strategies.

3. Stakeholder Management:

• Partner with hiring managers to understand talent needs and provide consultative support.
• Build strong relationships with candidates, recruitment partners, and internal stakeholders.

4. People & Culture Advocacy:

• Act as a culture ambassador, embedding organizational values into programs and initiatives.
• Support broader People & Culture efforts in learning, development, and culture-building.

5. Talent Acquisition Support:

• Assist in recruitment activities such as sourcing, screening, and coordinating interviews.
• Ensure a positive candidate journey, reinforcing Holiday Tours’ employer brand at every touchpoint.
• Help maintain a strong talent pipeline by supporting proactive sourcing efforts.

6. HR Digitalization & Process Improvement:

• Support implementation of digital tools that enhance both engagement and hiring processes.
• Collaborate with ICT and HR to improve operational efficiency and user experience.

7. Reporting & Compliance:

• Track, analyze, and report on engagement, branding, and recruitment effectiveness.
• Ensure compliance with HR policies, employment laws, and best practices.

8. Be involved in Travel and Company events, when necessary, i.e., MAS Travel Fair, MATTA Fair, exclusive Travel Talks, etc

9. Perform any other responsibilities assigned by management.

• Bachelor’s degree in Human Resources, Business, Psychology, or related field.
• 4–7 years in HR with a focus on Talent Acquisition, plus exposure to Engagement and Employer Branding. Leadership experience (formal or informal) is an advantage.
• Excellent communication, presentation, and negotiation abilities.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to design and deliver impactful engagement and branding initiatives.
• Passion for building meaningful employee experiences and fostering organizational culture.

• Strong understanding and knowledge of the travel industry and destinations, including popular attractions, accommodations, transportation options, and travel trends.
• Exceptional interpersonal and communication skills with the ability to engage with customers effectively, actively listen to their needs, and provide appropriate recommendations.
• Proficiency in MS Office, financial software, and ERP systems (e.g., Sabre, Powersuite, online booking platforms).
• Detail-oriented with excellent organizational and multitasking abilities to manage multiple customer inquiries and travel bookings simultaneously.
• Passionate about learning and possessing a growth mindset, demonstrating positivity and proactiveness.
• Ability to thrive in a fast-paced and target-driven environment while maintaining a high level of professionalism and integrity.
• Ability to work under pressure, prioritize tasks, and meet tight deadlines.
• Strong leadership skills, capable of inspiring and motivating others to achieve success as a team.

• High reputable travel agency
• Flexi staff benefits
• Cross functional & high growth culture