Holiday Tours has been at the forefront of redefining corporate meetings and events. What once revolved around rigid agendas and formal presentations has transformed into dynamic experiences built on purpose, connection, and measurable outcomes. Through our MICE expertise, we don’t just adapt to this shift—we help our clients lead it.
This is where team building plays a critical role. Once seen as optional, team building is now a core component in the MICE (Meetings, Incentives, Conferences, Exhibitions) industry. According to Liberty International Tourism Group, the relationship between MICE and team building is now “interdependent and interconnected,” as companies seek experiences that deliver both business outcomes and personal fulfilment.
And while many organisations understand the value, they often lack the expertise, resources, or time to design impactful team-building experiences on their own. This is where partnering with a specialist travel and events agency like Holiday Tours becomes invaluable, ensuring every program is tailored, purposeful, and seamlessly executed from planning to post-event engagement.
Why team building matters in corporate events
Effective team building is more than a morale boost, it’s a strategic investment. Research supports its impact:
- According to Gallup, business units in the top quartile of employee engagement have substantially better outcomes — e.g., 21 % higher profitability compared with the bottom quartile.
- According to Deloitte research, organisations with inclusive cultures are twice as likely to meet or exceed financial targets and significantly more likely to exhibit high performance, innovation and business outcomes overall.
- Deloitte research found that organisations with inclusive, trust-based cultures are twice as likely to meet or exceed financial targets, proving that team connection and culture directly translate into measurable ROI
What effective team building helps achieve
- Boosts engagement and motivation: It keeps employees energised, involved, and more connected to the purpose of the event and the organisation.
- Strengthens trust and communication: Team activities encourage individuals to collaborate, listen, problem-solve, and build confidence in one another.
- Reinforces organisational culture and values: Shared experience helps turn company values into behaviours people can see, feel, and practice.
- Encourages creativity and innovation: When people work together outside their usual routines, they’re more likely to think differently and generate new ideas.
- Creates shared memories that improve long-term cohesion: Bonding over genuine experiences strengthens team identity and fosters a sense of belonging.
Why Holiday Tours is the Partner of Choice for Team-Building Experiences
At Holiday Tours, we don’t just organise events — we craft experiences that transform teams. We understand that the most effective team-building goes beyond activities; it’s about creating shared purpose, strengthening connections, and leaving a lasting impact.
With our deep expertise, meticulous planning, and seamless execution, we ensure every detail is aligned with your goals. From innovative icebreakers to immersive challenges, we create moments that resonate long after the event ends. Choosing Holiday Tours means choosing a partner who brings vision, care, and creativity to every team experience.
- We handle the logistics, so you can focus on your people
From venue selection and accommodation to transportation, schedules, and on-ground coordination, we take care of the entire journey end-to-end. Our corporate travel specialists work closely with your team to understand your objectives and tailor every element to support your goals.
You stay focused on engagement, leadership, and outcomes — we handle the rest.
- We maximise value through strong industry relationships
Thanks to our long-standing partnerships with airlines, hotels, event venues, and facilitators across Asia and beyond, we negotiate competitive group rates and value-added inclusions. Our relationships with top venues across Asia-Pacific allow us to secure exclusive inclusions and cost efficiencies.
This allows your organisation to deliver a meaningful team-building experience without stretching budgets unnecessarily. Discover more of our corporate travel solutions here.
- We provide real support — wherever your team goes
Travel doesn’t always go as planned. That’s why our MICE support team works hand-in-hand with our travel advisors to ensure seamless execution and peace of mind for every participant. We are available 24/7, offering:
- Real-time travel updates
- Medical or emergency coordination
- Last-minute itinerary adjustments
- On-ground assistance during events
Your team will always have a human to call and not just a chatbot or generic hotline.
- We use data to strengthen planning and post-event insights
Our travel dashboards and reporting tools help you:
- Track travel budgets and expenses
- Monitor participation and policy alignment
- Gather event feedback
- Measure engagement outcomes
This ensures your next meeting or retreat is even better than the last.
- We create experiences that feel purposeful and human
Every team and organisation is different and so is every experience we create. Our team works hand-in-hand with you to design activities that:
- Support collaboration and trust
- Reflect company values
- Provide cultural immersion where relevant
- Encourage creativity, wellness, and shared meaning
Whether it’s a strategic retreat in Bali, a CSR programme in Langkawi, or a collaborative workshop in Kuala Lumpur — we make sure the experience is not only enjoyable, but genuinely transformative.
Integrating team building into meetings/events
Drawing on years of experience, our MICE specialists have perfected the art of integrating team-building to maximise alignment and impact. Use this tactical framework to elevate your next event
1. Align with business objectives
Before you choose an activity, ask: What outcome do we want?
- Improve inter-departmental alignment?
- Sharpen leadership decision-making?
- Enhance cross-functional innovation?
Make sure your activity supports that purpose.
2. Map timing and flow appropriately
Team building shouldn’t interrupt momentum— it should amplify it.
- Place collaborative sessions after heavy strategic content.
- Use early ice-breakers to set tone.
- Reserve time later for reflection and action-planning.
3. Design for mixed skills and purpose
For example:
- Leadership Alignment Workshops: Senior teams work through scenario simulation, decision-making, role-clarity.
- Cross-Functional Problem-Solving Simulations: Team members from different departments solve a business scenario together.
- Communication Intelligence Labs: Activities that practice listening, speaking with intention, managing conflict under pressure.
- Strategic Innovation Challenges: Teams co-create ideas that directly feed into your organisation’s roadmap or strategy.
- Culture & Values Embedding Activities: Workshops or activities where teams reflect on how company values translate into behaviour and results.
4. Include thoughtful debriefing and follow-through
The most important phase is what happens after the activity. Without structured reflection, lessons will remain implicit. Facilitate:
- What did we learn about how we collaborate?
- What changes will we make in our daily work?
- Who will be accountable for follow-through?
5. Embed measurement and post-event action
Don’t let the activity end on a high note only. Ensure that:
- You collect feedback and sentiment data.
- You check in with teams 4-8 weeks later to see whether behaviours changed.
- You tie team-building outcomes to performance or culture metrics.
6. Ensure inclusion across locations
With hybrid & global teams, design formats that work for all participants—whether in-person or remote. For example: digital innovation labs, virtual breakout sessions, or global teams solving a challenge together.
7. Build local and contextual relevance
When your event is off-site or international, use the destination to your advantage:
- Local case studies or business problems
- Cultural immersion experiences
- Resource-based activities tied to the locale
This builds authenticity and helps the team bond not just with each other, but with the environment.
Measuring impact — how to know team building worked
To validate your investment and build support for future events, measurement is key. At Holiday Tours, we ensure every great experience delivers measurable outcomes through data-driven post-event analysis.
- Pre- and post-event surveys: Capture changes in attitudes, trust, and readiness to collaborate.
- Engagement metrics: Track participation rates, session feedback, and level of interactivity. Where participation climbs, connection grows.
- Behavioural indicators: Look for improved cross-team workflows, fewer escalations, increased initiative-taking.
- Business indicators: Over time, you may observe improved project completion rates, faster decision cycles, and reduced internal silos.
- Qualitative feedback: Stories from participants about what changed in their mindset or interaction patterns.
Looking ahead — the future of MICE and team building
As organisations adapt to global workforces, shorter attention spans, and faster change cycles, MICE events must evolve too. Future events will emphasise:
- Micro-experiences (short, high-impact sessions rather than long days)
- Data-backed design (using analytics to optimise content, schedule and topology)
- Hybrid and inclusive formats (so remote and in-person teams feel equally involved)
- Connected follow-through (linking live event to workplace behaviour)
- Purpose-led experiences (aligned with ESG, wellness, culture, and innovation goals) — reflected by emerging research.
As organisations adapt to global workforces, shorter attention spans, and shifting business needs, MICE events must evolve too. At Holiday Tours, we lead this transformation by designing experiences that blend strategic insight, operational excellence, and genuine human connection. Because for us, meetings shouldn’t just happen, they should inspire change.
Partner with Holiday Tours to build teams that perform
Whether it’s a corporate retreat, regional meeting, or incentive trip, Holiday Tours can help you take team building to the next level. If your next event is a leadership off-site, a multi-country sales conference, or a department-wide team retreat — we’re ready to help you integrate team building that matters.
plan your next team building event with holiday tours
REACH OUT TO US AT +603 2303 9100 (PRESS 3) OR [email protected]
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