For half a century, Holiday Tours has been at the forefront of shaping travel experiences for Malaysians and businesses across Asia. From humble beginnings to becoming a trusted name synonymous with personalised journeys, Holiday Tours has consistently delivered more than just itineraries – it has offered peace of mind, value, and care to every traveller it serves.
Now, as it celebrates its 50th anniversary, Holiday Tours has entered an exciting new chapter. Its partnership with BCD Travel, one of the world’s leading corporate travel management companies, marks a significant step in elevating business travel solutions for companies in Malaysia and beyond. This collaboration is not just about enhancing efficiency—it’s about redefining what business travel means in today’s fast-changing world.
from pioneers to partners: a legacy of trust
Holiday Tours has grown alongside its customers. For decades, it has helped leisure travellers uncover the beauty of the world while enabling businesses to expand their horizons across borders. What has remained constant throughout its journey is a focus on customer-first values—a commitment to listening, adapting, and creating solutions that meet evolving needs.
Today, the world of business travel is more complex than ever. Companies need more than ticketing and hotel bookings. They need partners who understand the intricacies of risk management, cost efficiency, employee well-being, sustainability, and compliance. By joining forces with BCD Travel, Holiday Tours can now bring these global best practices to Malaysia—empowering organisations to thrive in an environment where travel is no longer just an operational necessity but a strategic enabler.
why business travel can’t be left unmanaged
As highlighted in The Edge Malaysia advertorial, unmanaged corporate travel is more than just inefficient—it is risky. Without a proper travel management framework:
- Companies struggle with hidden costs from fragmented bookings and last-minute changes.
- Employees are exposed to safety risks without centralised support during disruptions.
- HR and finance teams face compliance gaps in policies, data, and duty of care obligations.
In short, unmanaged travel creates uncertainty for both businesses and travellers.
Holiday Tours, together with BCD Travel, solves this problem by offering end-to-end managed travel programmes. These include smart booking tools, consolidated reporting, AI-powered insights, and global support systems—all designed to optimise spending while keeping employees safe and supported.
The message is clear: businesses can no longer afford to leave travel to chance.
the new era of employee-centred travel
One of the biggest shifts in today’s corporate landscape is the recognition that employees are not just travellers—they are ambassadors of the business. As companies compete for talent, ensuring that employees feel supported, safe, and valued during work trips has become a business priority.
Holiday Tours’ new approach, strengthened by BCD Travel’s expertise, reflects this trend through several key strategies:
1. putting employees first
Travel is no longer about simply getting from point A to B. It’s about how employees feel during the journey—from the moment they book to the moment they return home. Holiday Tours focuses on:
- 24/7 support, ensuring employees have someone to call in case of disruptions or emergencies.
- Flexible booking options that account for personal preferences.
- Health and safety protocols tailored to modern concerns, especially for female business travellers and those with unique mobility or cultural needs.
By putting employees at the centre, companies foster loyalty and reduce burnout while ensuring productivity on the road.
2. the rise of bleisure travel
The blend of business and leisure, or “bleisure,” is no longer a niche trend—it’s a driving force in the travel industry. Reports suggest that Asia-Pacific and Europe will be at the forefront of this growth in 2025, with employees seeking ways to extend business trips into personal experiences.
Holiday Tours recognises this shift and designs programmes that encourage a balanced travel lifestyle:
- Partnerships with hotels and airlines offering extended stay discounts.
- Curated leisure experiences for employees who wish to explore beyond their work schedule.
- Policies that allow for transparent cost-sharing between corporate and personal expenses.
For companies, supporting bleisure travel is not just about employee satisfaction. It’s also about creating a culture where employees feel trusted, empowered, and motivated.
3. SMARTER TRAVEL, POWERED BY DATA
In today’s digital economy, decisions are best made with data. Holiday Tours and BCD Travel bring together advanced analytics platforms that enable businesses to track, measure, and optimise their travel programmes.
Key benefits of data-driven travel management
- Cost optimisation: Identifying savings opportunities through consolidated reports and AI-driven recommendations.
- Risk management: Real-time monitoring of travel disruptions, health alerts, and geopolitical risks.
- Sustainability tracking: Measuring carbon footprints from flights and accommodations, enabling companies to meet ESG commitments.
This data-driven approach ensures that every business trip is not just a journey—but a strategic investment.
4. sustainability: a shared responsibility
The future of travel is not only smarter but also greener. More companies are being held accountable for their environmental footprint, and travel is often a significant contributor.
Holiday Tours, in partnership with BCD Travel, helps organisations:
- Implement sustainable booking practices (choosing eco-certified hotels and airlines with lower emissions).
- Access carbon offset programmes to reduce the environmental impact of necessary travel.
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Educate employees about responsible travel choices.
By embedding sustainability into business travel programmes, companies not only protect the planet but also strengthen their brand reputation and appeal to environmentally conscious stakeholders.
5. building safer, smarter journeys
Safety has become a cornerstone of modern business travel. Whether it’s global health concerns, political unrest, or unforeseen natural disasters, companies must prioritise the duty of care they owe their employees.
Holiday Tours has developed specialised solutions to ensure safer journeys:
- Traveller tracking systems to quickly locate and support employees during crises.
- Emergency assistance protocols backed by global BCD Travel resources.
- Training and guidance for employees, with a special focus on vulnerable groups such as solo female travellers.
This approach reflects Holiday Tours’ philosophy: travel is about more than movement—it’s about care, trust, and responsibility.
the road ahead: what this new chapter means
As Holiday Tours celebrates 50 years of service, its vision is clear: to continue being a trusted partner for businesses and travellers, but with a sharper focus on innovation, employee well-being, and sustainability.
The partnership with BCD Travel represents a new chapter, one where businesses can access global expertise while enjoying the personalised service that Holiday Tours has always been known for.
In the years ahead, companies can expect:
- Seamless digital experiences powered by AI and automation.
- More employee-centric programmes, including wellness initiatives for business travellers.
- Deeper insights through real-time data and predictive analytics.
- Stronger resilience in the face of global disruptions.
holiday tours: 50 years strong with a vision forward
As the business travel landscape continues to evolve, companies need partners who can balance technology, efficiency, and the human touch. Holiday Tours has spent 50 years perfecting that balance, and with the added strength of its partnership with BCD Travel, it remains firmly at the forefront of business travel management.
What sets Holiday Tours apart is its ability to go beyond logistics. From intuitive booking platforms and global resources to a culture of service rooted in care and attention to detail, the company ensures every journey is more than just getting from point A to B — it’s about creating smoother, safer, and more meaningful travel experiences for both businesses and their people.
As it looks to the next chapter, Holiday Tours’ mission is clear: to deliver travel solutions that are smarter, more secure, and deeply centred on the traveller experience. For organisations seeking not just a travel provider but a trusted partner, Holiday Tours continues to prove why it has been a name synonymous with reliability, innovation, and excellence for half a century.
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