Top MICE Destinations to Visit in 2024

Based on findings from the China Outbound MICE Tourism Market Report, the “top MICE destinations” are expected to play a crucial role in driving the Outbound, Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism market, which is anticipated to exceed $28 billion by 2025.

Edward Chen, the General Manager of PR and Representation at the marketing solutions provider at Dragon Trail International mentioned that outbound MICE in China is experiencing significant growth, reaching levels that could be favourably compared to the country’s outbound leisure market.

2024 MICE Destinations

According to Chen, “The potential for outbound MICE is evident, as several large incentive groups have rescheduled their departures for 2024. Therefore, my prediction for 2024 is that you will witness a significant growth in the outbound Chinese MICE market.”

While it is a given that China is expected to be one of the top MICE destinations for 2024, there are several other destinations to keep in mind when planning the next big conference or company function.

TOP MICE destinations to visit in 2024

1. Asia

Regions like Asia provide excellent choices for hosting meetings and corporate events. The exceptional blend of diverse cultures, stunning natural surroundings, and contemporary urban centres also positions it as an ideal continent for exploration and enjoyment.

  • Singapore

    Singapore, often referred to as the “Garden City”, is a prominent hub for both the global economy and technology. Its outstanding infrastructure, high-end hotels, luxurious convention facilities, and its reputation as a secure and cosmopolitan destination collectively establish Singapore as a perfect location for conducting business.

  • Tokyo, Japan

    Japan’s capital city presents an ideal blend of traditional and contemporary elements. Boasting a comprehensive array of meeting facilities and a highly efficient transportation system, Tokyo is a sought-after destination for MICE events. Furthermore, the presence of upscale hotels, renowned dining establishments, and the warm hospitality of Japanese culture renders this city as an unparalleled choice.

  • Hong Kong, China

    Hong Kong is a globally renowned financial and business hub. Beyond its striking skyscrapers and iconic cityscape, the metropolis offers cutting-edge venues for conferences and exhibitions, an extensive range of culinary choices, and numerous possibilities for team-building activities.

  • Seoul, South Korea

    In recent years, the capital of South Korea has garnered recognition as a favoured MICE travel destination. Seoul seamlessly blends its historical heritage with contemporary infrastructure and provides a diverse array of lodging choices, ranging from upscale hotels to traditional Korean guest houses.

  • Bangkok, Thailand

    Referred to as the “Venice of the East,” Bangkok offers an intriguing blend of both heritage and contemporary elements. The city boasts a significant number of hotels, top-notch convention centres, as well as a lively culinary landscape and diverse entertainment opportunities.

  • Kuala Lumpur, Malaysia

    The dynamic and culturally diverse city serving as Malaysia’s capital has undergone swift development in recent years. Kuala Lumpur provides outstanding amenities for meetings and conventions, along with a plethora of accommodation choices and a lively nightlife scene.

  • Shanghai, China

    As China’s paramount financial and commercial hub, Shanghai stands out as one of the top MICE destinations. The city provides cutting-edge venues for meetings and conventions, an extensive array of lodging choices, and an exhilarating cultural environment.

  • Dubai, United Arab Emirates

    Dubai has evolved into a globally recognized MICE destination. Thanks to its remarkable infrastructure, upscale hotels, and cutting-edge convention centres, Dubai provides an exceptional and distinctive experience for event planners.

  • Delhi, India

    The capital of India combines a rich history of culture with modern meeting facilities. Delhi possesses several first class convention centres and a wide range of hotels as well as fascinating tourist attractions for the event participants.

  • Ho Chi Minh City, Vietnam

    Featuring an intriguing history and a lively urban atmosphere, Ho Chi Minh City presents an alluring choice for MICE events in Asia. The city offers up-to-date meeting and convention facilities, a wide range of lodging alternatives, and outstanding Vietnamese culinary experiences.

2. Denmark

Among the top MICE travel destinations in Europe, particularly in Northern Europe, is Denmark. This country is renowned for its abundant culture, delectable cuisine, and picturesque landscapes.

From the cosmopolitan metropolis of Copenhagen to the delightful countryside of Jutland, Denmark has something to cater to all preferences. Whether you’re organising a corporate retreat, a conference, or team-building activities, Denmark offers a plethora of choices to select from.

3. Canada

In North America, Canada takes the spotlight as one of the leading MICE travel destinations. Its diverse landscapes, welcoming locals, and excellent infrastructure make Canada a sought-after choice for corporate and leisure travellers alike.

Toronto - top MICE destinations to visit in 2024

Whether you’re envisioning a conference in Toronto or a team-building retreat in the Rocky Mountains, Canada has something to offer for everyone’s needs.

4. South Africa 

Africa is frequently underappreciated in the context of MICE travel, yet there are remarkable destinations on the continent that merit serious consideration. Among the most exceptional is South Africa, known for its varied landscapes, bustling urban centres, and rich cultural heritage.

From Table Mountain in Cape Town to the wildlife sanctuaries of Kruger National Park, South Africa offers an abundance of choices for MICE travellers.

5. Australia and Oceania

Finally, in Australia and Oceania, you’ll discover truly enchanting locations that are ideally suited for MICE travel. One of the most exceptional options is New Zealand, renowned for its awe-inspiring landscapes, welcoming residents, and excellent event venues.

Whether you seek an outdoor adventure or a more laid-back retreat, New Zealand has you covered. From the lively city of Auckland to the captivating beaches of the Bay of Islands, New Zealand stands out as a superb selection for MICE travel.

Discover MICE tourism solutions with Holiday Tours

Searching for a MICE travel agency? Our dedicated MICE department at Holiday Tours is committed to arranging your meetings, incentive trips, conventions, and exhibitions with the utmost attention and safety, all at competitive prices.


REACH OUT TO US AT +603 2303 9100 (PRESS 3) OR [email protected]

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